Past Research: Commercial Sector
here is a small samplE of past clients and projects.
Booz Allen Hamilton
I conducted multiple employee interviews and created a series of personas and journey maps to help inform the firm's executives on reasons for leaving and helping them identify opportunities to deploy initiatives to help retain employees. Click here to learn more.
Citizens Bank
I managed the research process for usability testing of various products on the Citizens Bank website and mobile app. Projects included iterative testing of the Citizens mobile app redesign as well as testing the online application process for Citizens’ student loan products. Click here to learn more.
I conducted usability testing of possible additions to various privacy settings for Facebook. The project involved examining the effects of different pop-up messages on the Facebook experience, and how users responded to them. Testing revealed that privacy is still a large problem at Facebook, specifically regarding who can see what types of information. For example, most users were able to figure out who could see their relationship status and their posts, but many had trouble figuring out who can see their birthday information and their friends list.
The Nielsen Company
I conducted usability testing to help Nielsen uncover and address problems with their paper diary process. Testing revealed that users found the included examples helpful in teaching them how to fill out the diary properly, but some were so poorly located that they oftentimes were overlooked. Additionally, user feedback revealed that the order of the columns on the diary pages was illogical and did not match user expectations, leading to an increased error rate.